2017 Fall Technical Meeting

Oct 1 - Oct. 3, 2017
Minneapolis Marriott City Center

Dontcha know! SWR institute is heading North for the 2017 Fall Technical Meeting. This year’s meeting will be held in the heart of downtown Minneapolis at the Minneapolis Marriott City Center where just outside the front door you will find retail, entertainment, restaurants and all of the convenience and excitement the city has to offer. 

Find yourself surrounded by the most prominent professionals in the sealant, waterproofing and restoration industry as you gain first-class networking opportunities. Each day will present new educational content that will keep you at the top of your game; however, it will be anything but your standard meeting. Be prepared for entertaining and fun elements to pop up throughout this two and a half day event! The 2017 Fall Technical Meeting is something that you won’t want to miss!


Fall Technical Meeting Details


SWR Institute Members - $695.00 
Non-Member - $795.00

Single Day - Monday - $450.00 
Single Day - Tuesday - $350.00


AIA/CES and RCI Credits
Get credit for attending the 2016 Fall Technical Meeting! SWR Institute is a registered AIA/CES and RCI provider.

Meeting Registration and Rates

  • The full meeting registration fee for attendees includes the Sunday and Monday evening receptions, Monday and Tuesday continental breakfasts, luncheons and breaks.
  • Only those individuals who are registered and have a badge may attend conference events.
  • To register, payment must accompany your registration form. No registrations will be processed without payment.

Confirmation Notice
Confirmations will be e-mailed for all registrations received by September 25, 2017. If you have not received your confirmation by September 25,  2017 contact SWR Institute Headquarters.

Cancellation Policy

  • All cancellations must be made in writing and can be mailed, faxed or e-mailed to SWR Institute headquarters.
  • Any cancellations received on or before Sept. 18, 2017 will be honored.
  • There will be no refunds for cancellations received after Sept. 18, 2017



The Minneapolis Marriott City Center boasts unmatched service and luxurious amenities for every welcomed guest. Enjoy access to top Twin City attractions including the Target Center, Minneapolis Convention Center, Target Field and Nicollet Mall. Experience the pulsating energy of a premier downtown location.

Minneapolis Marriott City Center
30 South 7th Street
Minneapolis, MN 55402
Reservations by Phone: Toll: (877) 303-0104 
Local: (866) 315-9403

Online Reservations: https://aws.passkey.com/e/49103785

Housing Policies

Room reservations and hotel charges are the responsibility of the attendee.  SWR Institute has negotiated the following room rates with the Minneapolis Marriott City Center.  Be sure to book before Sept. 1 and reference "SWRI" if you book over the phone.

The special rate of $159 USD for single or double occupancy has been negotiated with the hotel.

Reservation Procedures

  • All hotel room reservations should be made directly to the hotel’s reservation department by calling Toll: (877) 303-0104  Local: (866) 315-9403 or CLICK HERE to conveniently reserve your room online.
  • When making your reservation please reference “SWR Institue" or "SWRI” in order to receive the negotiated rate.
  • NOTE: It is important to make reservations by September 1, 2017, after which the hotel will release rooms to the general public at higher rates. The rates quoted above are subject to room availability, so it’s very important to make your reservation as soon as possible.
  • Check-in time is 4 p.m. Checkout time is Noon
  • The hotel will confirm directly with you. Upon receiving hotel confirmation, you must make changes in hotel accommodations directly with the hotel.

About the Minneapolis Marriott City Center

Experience award-winning style at the Minneapolis Marriott City Center, one of the leading downtown Minneapolis hotels boasting unmatched service and luxurious amenities for every welcomed guest. Make yourself at home in our 583 inviting hotel rooms with stunning views of the city skyline, including spacious bi-level suites with art and stylish furnishings, relax in the new M Club Lounge, our flexible 24-hour work space. The traveler who likes to stay active has the chance to invigorate and revive at our Minneapolis hotel's downtown state-of-the-art fitness center for convenient recreation. Plan business functions in over 42,000 square feet of flexible gathering space, or savor the elegant details of renovated banquet halls for a wedding celebration to remember. Enjoy access to top Twin City attractions including the Target Center, Minneapolis Convention Center, Target Field, and Nicollet Mall. Experience the pulsating energy of a premier downtown Minneapolis, MN hotel at the Minneapolis Marriott City Center.

Map & Transportation

Things To Do

Hotel Parking Rates

Overnight valet is $40 per night

Self parking is $26.00 per night Sunday – Thursday and $19 per night Friday - Saturday


Saturday, Sept. 30, 2017
6:00 - 8:00 p.m.
Sky High Open House 

Sunday, Oct. 1, 2017
6:00 - 8:00 p.m.
Opening Reception

Monday, Oct 2, 2017
5:30 - 6:30 p.m.
Monday Cocktail Reception

$30 - Sky High Open House
$225 - Receptions Only


Leadership Academy 

Where: Minneapolis Marriott City Center
When: Friday, Sept. 29 & Saturday, Sept. 30
Time: 7:30 a.m. - 4:30 p.m (both days)
Continental Breakfast: 7:30 a.m.- 8:00 a.m.
Lunch: Noon-1:00 p.m.

Course fees are as follows:
Member Rate: $1950
Non-Member Rate: $2450
*OPTIONAL ACTIVITY – (includes 2-day leadership training, i-pad, course materials and breakfast and lunch on Friday, 9/29 and Saturday, 9/30)

Leaders do not direct; they win the team over to their point of view. Leaders do not dictate; they inspire! Leadership development is needed to successfully take charge of your team in today's business world. The Leadership Academy will teach you how to stop managing and start leading; and, as a result, make you a vital part to your organization's future. Investing in leadership development training will help build your company’s leadership fundamentals, which will ensure you are more than likely to have a bright career path ahead of you. Developing the skill set of the modern leader will help your team to thrive within the company and it will help you to achieve your career, and company, goals. It’s time to invest in your company’s future!

Sky High Open House

When: Saturday, September 30, 2017
Where: Soo-Line Building City Apartments
Time: 6pm-8pm
Cost: $30.00

limited to 50 people - first come, first serve

An off-site cocktail reception at Soo-Line Building City Apartments sponsored by BASF Corporation. Registration fee includes penthouse ticket, transportation to and from the cocktail reception, food and beverages (including alcohol). 

Mingle with fellow SWR Institute members from the rooftop of the historical Soo Line Building.  This venue offers both indoor and outdoor space allowing everyone to enjoy the magnificent views of the city without having to worry about the weather.  

Print Schedule   Print Schedule


Check back for more detail in the coming weeks!

►Friday., September 29, 2017
7:30 a.m - 4:30 p.m.
Leadership Academy at the Minneapolis Marriott City Center 

►SAT., September 30, 2017
7:30 a.m - 4:30 p.m.
Leadership Academy at the Minneapolis Marriott City Center 

8 a.m. – Noon
Board of Directors Meeting

6 – 8 p.m.
Sky High Open House
Optional Activity – additional fee required
limited to 50 people - first come, first serve

SUN., October 1, 2017
8:00 – 9:00 a.m.
Committee Meetings

  • Membership
  • Program Planning
  • CST

9:00 – 10:30 a.m.
Committee Meetings

  • Technical Resources
  • Training Validation and Training Development
  • Safety

4:30 – 6 p.m.
First Timers’ Orientation and Reception

6 – 8:00 p.m.
Opening Reception

MON., October 2, 2017

7:30 – 8 a.m.
Continental Breakfast with Exhibitors

8 – 8:10 a.m.
Opening Remarks & President's Welcome

8:10 – 8:30 a.m.
Intro to Minneapolis
Christopher Perego, BASF

8:30 – 9:15 a.m.
45-Minute Presentation 

9:15 – 10:00 a.m.
45-Minute Presentation 

10:00 – 10:30 a.m.
Coffee Break with Exhibitors 

10:30 – 11:15 a.m.
45-Minute Presentation 

11:15 a.m. – Noon
45-Minute Presentation

Noon – 1pm

1:00 – 1:45 p.m.
45-Minute Presentation 

1:45 – 2:30 p.m.
45-Minute Presentation 

2:30 – 3:00 p.m.
New Product Demonstrations
BASF Corporation
2 Spots Open

3:00 – 3:30 p.m.
Coffee Break with Exhibitors

3:30 – 5 p.m.
Technical Clearinghouse

5:30 – 6:30 p.m.
Cocktail Reception

TUES., October 3, 2017

8:00 – 8:30 a.m.
Continental Breakfast with Exhibitors

8:30 – 8:45 a.m.
Opening Remarks and Town Hall Meeting

8:45 – 9:30 a.m.
45-Minute Presentation 

9:30 – 10:00 a.m.
30-Minute Presentation

10:00 – 10:30 a.m.
Coffee Break with Exhibitors

10:30 – 11:15
45-Minute Presentation 

11:15 a.m. – Noon
45-Minute Presentation 

Noon – 1pm

1 – 1:45 p.m.
45-Minute Presentation 

1:45 – 2:30 p.m.
45-Minute Presentation 

2:30 – 3 p.m.
Coffee Break

3 – 4:30 p.m.
Hot Topic Breakout Session
(Normally have 2 or 3 sessions going on at the same time)

4:30 p.m.
Meeting Adjourns



The cost to exhibit is $250 unless you are a meeting sponsor.  Tabletops for sponsors are complimentary.

Please note: This hotel has special shipping requirements for exhibitors so please read thoroughly.


Exhibit Guidelines

  1. Tabletop displays only (table area is 6’ x 30”). All products and table display must fit within these parameters
  2. Tables will be located in the general session Ballroom 3-4 where the continental breakfast and breaks will be held and must be unmanned while the educational sessions are in progress.
  3. Displays must be set by 4:30 p.m. on Sunday, Oct. 1, 2017 and dismantled by 4:00 p.m. on Tuesday, Oct. 3. The room will be available for set-up on Sunday, Oct. 1 at 2 p.m. SWR Institute will not be providing security, but the room will be locked when not in use.
  4. Complete Exhibitor Credit Card Form. If form is not completed, hotel will hold boxes until nethod of payment is provided.

  5. Your shipping label must read as follows


    Guest/Client Name
    Hold for: SWR Institute Fall Tech; Arrival/Event Date
    Minneapolis Marriott City Center
    30 South 7th Street
    Minneapolis, MN 55402


Get your company’s brand in front of the decision makers in the sealant, waterproofing and restoration industry by being a meeting sponsor.  Click the link below to view the list of options or feel free to contact us at (816) 472-7974 to discuss the options in more detail. We can also customize sponsorships to meet your marketing objectives.

Click here to view and select the sponsorship options.

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