Sealant, Waterproofing & Restoration Institute
Strategic Plan
Ratified by the Board of Directors – March 5, 2006
Vision: SWR Institute is most respected source of knowledge in the sealant, waterproofing and restoration industry.
Mission: Through education and fellowship SWR Institute will elevate the standard of practice for the sealant, waterproofing and restoration industry.
1. Fellowship and Networking
Strategic Goals
1.1 Become the data source for pertinent information on our members that will be a resource to the members and the industry.
Completion: Ongoing
Responsible: Headquarters & Website Committee
1.2 Create environment that will foster mutual opportunities among members.
Completion: 1/07
Responsible: Board of Directors
1.3 Seek alliances with international trade organizations.
Completion: 1/07
Responsible: Board of Directors & Alliance Committee.
1.4 Become an inclusive association for spouses that will allow them opportunities and choices to be involved in the educational and/or social programs.
Completion: 10/07
Responsible: SWR Institute Headquarters
Operational Goals
1.5 Continue to provide an environment that promotes fellowship and opportunities for networking.
Completion: Ongoing
Responsible: SWR Institute Headquarters & Board of Directors
1.6 Continue to provide a formal mentoring program for new member companies and first time attendees at all SWR Institute meetings.
Completion: Ongoing
Responsible: SWR Institute Headquarters and the Board of Directors of Directors
1.7 Maintain positive and active relationship with current alliance partners.
Completion: Ongoing
Responsible: SWR Institute Headquarters & Alliance Committee
2 - Education
Strategic Goals
2.1 Maintain high quality SWR Institute meetings that always meet the changing demands and needs of our members.
Completion: Ongoing
Responsible: Program Planning Committee
2.2 Develop SWR Institute standards of practice/contractor validation program.
Completion: 2/09
Responsible: Validation Committee
2.3 Make SWR Institute a primary industry resource for technical publications for sealant, restoration and waterproofing professionals.
Completion: 2/09
Responsible: Technical Resource Committee/SWR Institute Headquarters/Board of Directors
2.4 Become a primary source for ‘stand-alone’ educational sessions on the basics of sealant, waterproofing and restoration topics.
Completion: 2/08
Responsible: Tech Resource or Ad Hoc Committee
2.5 All manufacturer members will have some or all of their products validated.
Completion: Ongoing
Responsible: Validation Committee
2.6 Become a primary resource for property owners and managers on sealant, restoration and waterproofing issues.
Completion: 2/09
Responsible: SWR Institute Headquarters & Board of Directors
Operational Goals
2.7 Annually review each SWR Institute publication for content and recommend updates to the board as necessary.
Completion: Ongoing
Responsible: Technical Resource Committee
2.8 Program Planning Committee will evaluate and design programs to fit the knowledge needs of the membership.
Completion: Ongoing
Responsible: Program Planning Committee
3 Marketing – Developing the SWR Institute Brand Image
Strategic Goals – External Marketing
3.1 Make the SWR Institute brand known to all that are involved in the sealant, waterproofing and restoration industry through brand awareness and PR campaigns.
Completion: Ongoing
Responsible: SWR Institute Headquarters
3.2 Make property owners and managers aware of the benefits of using SWR Institute members and their products and services.
Completion: Ongoing
Responsible: SWR Institute Headquarters
Strategic Goals - Internal Marketing
3.3 Make all members aware of SWR Institute benefits and resources.
Completion: Ongoing
Responsible: SWR Institute Headquarters
Operational Goals
3.8 Refine and/or define marketing goals of each committee and review annually.
Completion: Ongoing
Responsible: SWR Institute Headquarters
3.9 Identify additional industry publications or venues suitable for SWR Institute advertising (for publication sales or meeting attendance) such as Preservation magazine from National Trust, Engineering News Record, etc.
Completion: 6/06
Responsible: Editorial/SWR Institute Headquarters
4 Communication
Strategic Goals:
4.1 SWR Institute to build an ever growing and effective channel of communication to members and the industry.
Completion: 10/06
Responsible: SWR Institute Headquarters
Operational Goals:
4.2 Establish guidelines for committees that will raise their effectiveness.
Completion: 10/06
Responsible: SWR Institute Headquarters
5 Technology
Strategic Goals:
5.1 Make SWR Institute a primary source of information on industry technology and how to utilize it.
Completion: 2/07
Responsible: Website Committee
6 Membership
Strategic Goals
6.1 Create magnetic membership experiences that make members want to stay involved and non-members want to join.
Completion: Ongoing
Responsible: Membership
6.2 Continue to be an inclusive professional organization that seeks diversity in its membership.
Completion: Ongoing
Responsible: Membership
6.3 Establish a membership structure that will allow members to be as active as they desire.
Completion: 2/07
Responsible: Board of Directors
6.4 Expand SWR Institute membership to increase its global reach.
Completion: Ongoing
Responsible: Membership
Operational Goals
6.5 Continue to recruit good quality members
Completion: Ongoing
Responsible: Membership
6.6 Maintain current 60/20/20 split, achieve net growth of 5% per member category per year.
Completion: Ongoing
Responsible: Membership
6.7 Maintain controlled growth for optimum organization size without sacrificing ability to fulfill the mission.
Completion: Ongoing
Responsible: Membership
6.8 Continue to provide value to our members.
Completion: 10/07
Responsible: SWR Institute Headquarters
6.9 Maintain or exceed 2/3rds member participation at all meetings, and monitor member satisfaction following each meeting.
Completion: Ongoing
Responsible: SWR Institute Headquarters & Program Planning
7 FOUNDATION:
Strategic Goals
7.1 Become a well-funded Foundation.
7.2 Become an important educational funding source for the Institute and the industry.
Completion: Ongoing
Responsible: Foundation Committee
